E-Malt.com News article: China: China to build entire town based on German beer

A German-style beer town with a total investment of 13 billion yuan (about $2 billion U.S. dollars) will be built in southwest China's Sichuan Province, the Malaysia Sun reported on November 30.

With a planned area of about 170 hectares, the project in Dongxing District, in the city of Neijiang, will include a production line for Heidelberg beer with an annual production capacity of 300,000 tonnes, according to the district government.

A beer museum, a square featuring beer, a shopping centre and a hotel are also included in the project.

Architecture that resembles landmark buildings in the German city of Heidelberg, such as the Student Prison of Heidelberg University and the Church of the Holy Spirit, will also be built in the town.

The district government last week signed an agreement for the project with Kalenburg and Heimat, two companies affiliated with Heidelberger Brauerei, one of the top breweries in Heidelberg.


30 November, 2020