E-Malt.com News article: 2847

USA, St. Louis: Anheuser-Busch announced on June 28, 2004 its Commercials Earn 13 Awards At Ad Industry's Most Prestigious Ceremony. The popular Bud Light “Real Men of Genius” campaign captured the coveted “Gold Lion” award in Film/TV –for its “Mr. Giant Taco Salad Inventor,” “Mr. Way Too Much Cologne Wearer” and “Mr. Really, Really, Really Bad Dancer,” at the 51st Annual Cannes Lion International Advertising Awards, announced Saturday in Cannes, France.

Budweiser and Bud Light dominated the alcohol beverage category in film/TV and were honored with three Gold, two Silver and two Bronze Lion awards , while Budweiser received six “Gold Lion” awards for its “Rejected Ads” series in the “Cyber Category.”

Budweiser and Bud Light were collectively nominated for 29 of the 39 separate awards, dominating the short list at the Cannes Lion Advertising Awards ceremonies. The following awards were presented to Budweiser and Bud Light at this year's ceremony:

“Being recognized by the world's top advertisers and agencies is a great honor and is really a reflection of the talent, personality and creativity of the people we have working at Anheuser-Busch and our ad agencies,” said Bob Lachky, vice president brand management & director, global brand creative, Anheuser-Busch, Inc. “‘Real Men of Genius' works on many levels, but mostly people find these ads to be humorous and memorable. Reaching adults with advertising that resonates is pivotal to our brands' ongoing momentum as we continue to build our position as the No. 1 American brewer.”

The International Advertising Festival – Cannes Lions – is the world's most prestigious advertising competition. Each year, more than 8,500 industry figures and 600 international press from 80 countries meet to view the best in international advertising, marketing and creativity and celebrate originality in all major media. Winning companies receive the coveted Gold, Silver and Bronze Lions, honoring the most creative TV/film, print, outdoor and online advertising, as well as the best media strategies.

Based in St. Louis, Anheuser-Busch, Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. Budweiser is the world's best-selling beer, and Bud Light is the World's No. 1 light beer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch Cos. Inc. ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 “America's Most Admired Companies” listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers.


30 June, 2004