E-Malt.com News article: Canada: The original light beer, Miller Lite, is now available in Canada

London-based multinational brewing and beverage company SABMiller's Canadian subsidiary has launched Miller Lite beer in the Canadian market, Drinks Business Review reported on 26 May.

SABMiller Canada Marketing vice-president Stewart Cowan said: "Miller Lite is the original light beer. It is the one that defined the category.”

"Since launching in the 70's, Miller Lite has been purposely brewed to have great colour, aroma, and taste. We know that quality matters to light beer drinkers and we believe Miller Lite is the best tasting light beer. However, that's just our opinion, so we are inviting Canadian beer drinkers to try it and decide for themselves."

Imported from the US and dubbed as an American Light Lager, Miller Lite delivers the perfect balance of lightness and taste.

Cowan said: "Since launching two weeks ago, the response has been very positive from both customers and consumers. The long weekend in May proved to be the perfect timing to introduce Miller Lite to Canadians, and we look forward to a great summer ahead."

SABMiller operates in more than 80 countries and has about 70,000 employees.


27 May, 2015