E-Malt.com News article: USA, PA: Yuengling became the largest craft brewer

The impact of the Brewers Association decision to adjust how they define a "craft brewery" continues to have ripple effects across the beer industry. The latest evidence comes from the Brewers Association's annual list of top 50 craft brewers based on 2014 beer sales volume, reported CNBC on March 31st.

D.G. Yuengling & Son now sits at the top of the list of the largest craft brewers by sales volume, supplanting Boston Beer.

While the Brewers Association did not include 2014 sales volumes with its list, it's worth noting that the group's calculations only consider beer volume.

Yuengling with its more than 2.7 million barrels was previously not considered "craft" by the Brewers Association because of its use of adjuncts like corn and rice in the brewing process.

In early 2014, the Brewers Association said it would change its definition and remove that restriction.

Based on that rule change, Monroe, Wisconsin-based Minhas is now in the Brewers Association top 10 for the first time, coming in at No. 10. In addition to its own Boxer Lager, Mountain Crest and Lazy Mutt brands, Minhas produces beer on a contract basis for a number of other brands.

The new players on the top 10 list are the latest impact to be seen from Brewers Association's new "craft" definition. Earlier this month, the group said that craft beer under its definition reached 11 percent volume share in 2014, marking the first time they've reached a double-digit share of the marketplace. The Brewers Association goal of hitting a 20 percent share of marketplace volume by 2020 was widely considered as a factor in the definition change, which allowed previously banned brewers such as Yuengling into the fold.


03 April, 2015