E-Malt.com News article: USA, OK: Avery Brewing announces return to Oklahoma market following company expansion

Avery Brewing has announced its return to the Sooner State, the first market that the brewery has re-entered since it scaled back distribution two years ago. The return was made possible in part due to expanded production at Avery’s current brewing facility.

In April 2011, Avery Brewery stopped distributing to eight states, including Oklahoma, and seven other partial-state markets due to increased demand in Colorado, where the brewery is based.

At the time, Avery pulled out of Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island and Tennessee as well as several partial state markets including Northern California, Eastern Arkansas, Upstate New York, Central Florida and Wisconsin.

Avery is once again partnering with Red Dirt Beverage Co. for distribution in Oklahoma, where the brand has been available since early October.

Oklahoma is the first of those markets that Avery is re-entering, but it likely won’t be the last. Avery’s national marketing director, Darin McGregor told Brewbound that the company will likely re-enter one of the other seven states it left in 2011, before the end of the year.

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation. They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles’ Stout and eighteen other year-round and seasonal beers.



01 November, 2013