E-Malt.com News article: USA: Craft beer cuts the on-trade market share of America’s top 25 beer brands

Craft beer has helped cut the on-trade market share of the top 25 US beer brands by four percentage points over the past year, a new survey has revealed.

At the start of last year, the top 25 brands accounted for 57.5% of the US on-trade market, tracking firm Guestmetrics reported on August 13. The most recent quarter saw the share fall to 53%.

Guestmetrics said the drop was “largely reflective” of the rise in craft beer, as well as growth in innovations.

Despite the market share drop, top 25 beer brands Blue Moon, Stella, Dos Equis, Corona Light, Shock Top and Negra Modelo all posted “robust growth” in the past year.

GuestMetrics figures are based on around US$8 bln of annual transactions in US restaurants and bars.

Last week, Guestmetrics said Anheuser-Busch InBev's Budweiser Black Crown gained an 11 percentage-point jump in US on-trade distribution in the first half of this year, second only to the Boston Beer Co's hard cider brand Angry Orchard.


14 August, 2013