E-Malt.com News article: Taiwan: Taiwan to be the first country to taste new Heineken Light beer

Taiwan will be the first country to taste Heineken Light, the newest light beer brewed up by Heineken, scheduled to hit store shelves on May 15, The China Post reported on May, 11.

With 140 years history and a market presence in 198 countries, the international brewing company is looking to increase its customer base even more through Heineken Light. The new variety has a lower alcohol content of 3.3 percent and a chic bottle design to attract more urban customers.

The Dutch headquarters choose Taiwan as the launch country for the new product as people here have become more and more open-minded in recent years to embracing new things, according to Heineken Marketing Manager Jeff Wu.

“We hope to provide local customers more options in order to have more fun in their beer consumption,” said Wu.

The Dutch brewer will expand sales channels to unconventional venues, including local cafes serving food and beverages.

15 May, 2013