E-Malt.com News article: USA, MA: Newburyport Brewing Company’s beers to be distributed by Massachusetts Beverage Alliance

The Newburyport Brewing Company, Massachusetts’ only all-can and keg craft brewery, announced on March, 18 that statewide distribution of its three initial beer styles — Plum Island Belgian White, Newburyport Pale Ale, and Green Head IPA — will be distributed by Massachusetts Beverage Alliance beginning in March 2013.

The Alliance’s network consists of five wholesale partners covering the entire Commonwealth of Massachusetts – Atlas Distributing Inc., Burke Distributing, Colonial Wholesale Beverage, Commercial Distributing Company and Merrimack Valley Distributing Company.

“The Massachusetts Beverage Alliance is pumped to be partnering with the great folks at the Newburyport Brewing Company,” says Brian Murphy, director of sales and marketing at Massachusetts Beverage Alliance. “Being the first Massachusetts can and keg microbrewery is a very attractive attribute to any distributor. With a brick-and-mortar brewery and plenty of capacity and square footage to scale operations to meet long-term demand on top of that, Newburyport Brewing is an ideal addition to our portfolio. However, Bill and Chris’s passion, dedication to product quality and consistency, and business acumen make us truly believe that we have a tremendous opportunity to do something special here.”

“Our partnership with the Massachusetts Beverage Alliance allows us to deliver the freshest, highest-quality beer products to bars, restaurants, retailers, and ultimately, our consumers,” says Bill Fisher, co-founder and chief operations officer. “We chose the Massachusetts Beverage Alliance for their dedication to craft brewers, excellent customer service, and long track record of distribution success.”

As Newburyport Brewing continues to ramp up production to build inventory, the Company will initially offer its three products on tap – Newburyport Pale Ale, Green Head IPA, and Plum Island Belgian White – in half-barrel and sixth-barrel kegs at bars and restaurants in Essex County and greater Boston. Sales of 12-ounce cans will begin in early April and the Company will expand availability of its products statewide thereafter.

“We are dedicated to quality and consistency for all of our craft beer products,” explains Chris Webb, co-founder and chief executive officer. “To ensure that our beers reach consumers at the peak of freshness, we are working closely with our team of distributors to enforce an enjoy-by date that will be included on all cans. Cans are inherently better equipped to protect beer from light and oxygen degradation and preserve each beer’s taste and aroma.”


20 March, 2013