E-Malt.com News article: Germany: Brau Beviale trade fair ends full of optimism this year

Some 32,000 trade visitors (2011: 31,693) were apparently very satisfied with the new opening days of Brau Beviale – now Tuesday to Thursday – and the extensive range of products from the 1,284 exhibitors (2011: 1,384).

The beverage industry’s most important capital goods exhibition in the world this year invited world-famous regulars and start-ups to the exhibition centre from 13–15 November.

“’The sector is full of optimism’ – according to the headline of an article on Brau Beviale in the daily press. Forecasts promise a growing worldwide demand; reason enough for a good mood in the beverage industry – on the exhibition stands, at the European MicroBrew Symposium and, of course, at the Winners’ Night of the European Beer Star Award,” says Rolf Keller, Member of the Management Board of NürnbergMesse, summing up his impressions.

38% of the around 32,000 visitors (2011: 36%) travelled from abroad, mainly from the Netherlands, Switzerland, Belgium, Italy, the Czech Republic, Austria, France, Russia, Spain, Great Britain and other countries of Central Eastern and Eastern Europe. An unbelievable 97% of the experts were satisfied with the products at the exhibition again this time, as shown by the result of a survey by an independent institute. The suppliers of beverage raw materials, technologies, marketing products and logistics, 45% of them international, were delighted with the extremely lively interest of the highly qualified specialists, of whom 90% are involved in investment decisions in their companies. The exhibitors came from 50 nations, headed by companies from Germany (a good 700), Italy, Great Britain, the Czech Republic, Austria, the Netherlands, Switzerland and Belgium.

Brau Beviale takes a scheduled break next year and returns with a number of changes from 11 –13 November 2014.

21 November, 2012