E-Malt.com News article: USA: Limited edition Newcastle Summer Ale now available nationwide
Newcastle Brown Ale announced on May, 1 the nationwide release of its Limited Edition beer, Newcastle Summer Ale.
"In the spirit of Newcastle's recent commitment to No Bollocks, and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it's hot outside. We hope you buy a lot of it," said Charles van Es, brand director, Newcastle Brown Ale.
Newcastle Summer Ale has an alcohol by volume (ABV) of 4.4 percent with 26 International Bittering Units (IBUs). The beer is brewed in partnership with the historic Caledonian Brewery.
Newcastle Summer Ale is available nationwide from May 2012 through July 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Summer Ale will also be available on draught at pubs in select markets.
About Newcastle Brown Ale
A No Bollocks beer brand, Newcastle Brown Ale Newcastle Brown Ale is imported by the nation's premier beer importer, HEINEKEN USA, headquartered in White Plains, New York.
HEINEKEN USA Inc. is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.
04 May, 2012