E-Malt.com News article: Kenya: Heineken opens new regional office for East Africa

Global beverage giant, Heineken has opened a new regional office for East Africa in Nairobi, Kenya to capitalise on the growth of the premium beer volume in the region, All Africa reported on March, 22.

The new office is supporting operations in Kenya, Tanzania and Uganda, including an export unit supplying several other countries in the region. Koen Morshuis, Heineken General Manager for East Africa, in Tanzania paid tribute to Mabibo Beer Wines & Spirits Limited, saying the local company has successfully brought the beer brand to the solid level it currently stands.

"In order to facilitate further growth, Mabibo and Heineken International have agreed that they will jointly manage all commercial activities going forward,” he said, adding: "These changes are also accompanied by a review in the supply point for Heineken premium beer to Maxam East Africa so that Mabibo devotes its full attention to Windhoek Beer and Climax Herbal Power Drink."

He said Heineken plans to open an office in Tanzania before the close of the year. The Dutch brewer has been supplying Heineken brands in the Tanzanian market through Mabibo Beer Wines and Spirits Ltd. Heineken which is Europe's largest brewer and the world's third largest by volume is committed to supply premium brands and products everywhere, he added. The company is present in over 70 countries and operates more than 140 breweries.


23 March, 2012