E-Malt.com News article: The Czech Republic: Plzeňský Prazdroj launches specialty beers in bottles

In order to improve its position in the specialty beers market, Czech brewer Plzeňský Prazdroj will launch in June its Master specialty beer in bottles and release a new flavor - Master Zlatý (gold) 15°, the parent SABMiller communicated on May, 20.

The Master beers were successfully introduced on tap in 2007.

Until now, Master beer was available in only two varieties, both on tap: Master Polotmavý (amber) 13° and Master Tmavý (dark) 18°. You can already enjoy the taste of these specialty beers at 600 establishments. And now, Master will be introduced in bottles. "Increased demand for Master beers inspired us to introduce this bottled alternative, so that our customers can enjoy a Master wherever and whenever they feel like taking a moment to savor something special," senior business brewer at Plzeňský Prazdroj, Václav Berka, said.

The Czechs still prefer traditional beers to the specialty ones.

"In Germany, for example, specialty beer is a real hit and the number of specialty beers that are available, as well as customer demand, has increased in recent years," said Tiarnán Ó Haimhirgin, Director of Plzeňský Prazdroj. "We see the same potential in the Czech market, where we would like to meet our customers' demands by offering additional flavors, while also offering more options for when they can enjoy a dessert beer," he explains.


26 May, 2010