E-Malt.com News article: United States: Beer volume down at food, drug and convenience stores

US beer volume is down 2.6% year-to-date through March 21 at food, drug and convenience stores (not including Wal-Mart), Beer Marketer’s Insights reports.

According to analysts’ estimates, AB InBev has really been hit hard with volume down 4.6% over the reporting period in this area. MillerCoors saw volume fall 3.3%.

Consumers are continuing to move away from the mega-brands. Only one of the Top 10 gained volume - Natural Light was up 4.3%, it is reported.

Bud/Bud Light was off 5.8% in volume and together lost 1.4 share.

US beer consumer price index is lagging inflation so far in 2010, Beer Marketer’s Insights said.



07 April, 2010