E-Malt.com News article: Switzerland: Beer sales jump by 10.9 per cent due to Euro 2008

Spain triumphed in June's Euro 2008, but the real winners in Swiss households during the football championship were beers, crisps and other snacks, AFP cited a research published on August 25.

A study by market research group Nielsen revealed that beer sales were up 10.9 percent to 278 million Swiss francs (172 million euros, 253 million dollars) in the eight-week period which included the Euro 2008 championships (June 7-29) against the previous eight-week period.

Households also reached for crisps, peanuts, frozen foods, wine and iced tea during the tournament, the study said.


28 August, 2008