E-Malt.com News article: Canada: Molson invests $32 million to increase Kitsilano Brewery capacity

Molson’s brewery in Kitsilano will undergo renovations to increase its brewing and packaging capacity by receiving $32 million, Molson CEO Kevin Boyce announced in Vancouver, according to Marketwire November 29.

The renovations to Molson's Kitsilano brewery - one of the few breweries located in the downtown core of a major North American city - will increase brewing and packaging capacity by 45 per cent, an improvement that will also turn 22 part-time brewery jobs into full-time employment. Seven new fermentation tanks will also be installed, along with a state-of-the-art bottling production line and bottle washer.

"Such a significant upgrade to our Vancouver brewery will further strengthen Molson's local connection in this key market and underscores Molson's commitment to grow market share in British Columbia and Western Canada," said Kevin Boyce, President and CEO, Molson. "As Canada's oldest brewer, Molson is dedicated to contributing to building healthy communities nationwide. Today's donation to one of Vancouver's most important charities is our way of demonstrating that Molson is proud to play our part."

In addition to the brewery renovation announcement, Molson will donate $25,000 to the Greater Vancouver Food Bank Society, an organization that supplies food to nearly 25,000 people each week in Vancouver, New Westminster, Burnaby and the North Shore.

"Corporate partnerships with community-minded organizations such as Molson are invaluable in our fight against hunger in the community," said Cheryl Prepchuk, CEO, Greater Vancouver Food Bank Society. "Our capability to purchase $3 worth of food for every $1 donated means that this $25,000 represents $75,000 in purchasing power."

The Greater Vancouver Food Bank Society receives no government funding and relies on the generosity of individuals and corporate partners such as Molson to help provide food and related assistance to those in need.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Western Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Rickard's and Pilsner. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Miller Genuine Draft and Corona. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.


30 November, 2007