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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Scientific digest
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 07a
February 09 - February 11, 2015


Quote of the Week

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Currency Rates


Base Currency: US Dollar
on February 11, 2015
Base Currency: Canadian Dollar
on February 11, 2015
      1 USD = 0.8834 EUR
1 USD = 0.6564 GBP
1 USD = 1.2494 CAD
1 USD = 1.2830 AUD
1 USD = 118.8800 JPY
1 USD = 2.7902 BRL
1 USD = nq RUB
1 USD = 6.1395 CNY
      1 CAD = nq USD
1 CAD = nq GBP
1 CAD = nq EUR
1 CAD = nq AUD
1 CAD = nq JPY
1 CAD = nq BRL
1 CAD = nq RUB
1 CAD = nq CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA: MillerCoors’ 2014 underlying net income grew 2.9% ...Click here
Brewery news USA: AB InBev reported to have approached Cigar City Brewing with acquisition proposal ...Click here
Brewery news Canada, ON: Changes contemplated by state government could raise beer prices ...Click here
Brewery news USA, GA: Georgia’s craft brewers asking for allowing sale of limited amounts for drinkers to take home ...Click here
Brewery news USA: MillerCoors CEO to retire at the end of June ...Click here
Brewery news USA: AB InBev to begin distribution of new malt beverages next week ...Click here
Brewery news USA, CO: Upslope Brewing Company becomes regional craft brewery one year ahead of schedule ...Click here
Brewery news USA, MN: Enki Brewing awarded $44 thousand grant for expansion ...Click here
Brewery news USA & China: Empire Brewing Company eyeing China beer market entry ...Click here
Brewery news USA, FL: Swamp Head Brewery moves to a new location ...Click here
World News
Brewery news World: Beer sales increase in Germany, but disappoint in China last year ...Click here
Brewery news World: Heineken’s profit rises 11% in 2014 ...Click here
Brewery news World: Molson Coors Brewing reports 1.3% decrease in worldwide beer volume in 2014 ...Click here
Barley news World: Barley trade forecast for 2014/15 increased to 22.3 mln tonnes ...Click here
Brewery news China: Beijing Yanjing Brewery Co. intends to sell about 20% stake to foreign strategic partner ...Click here
Barley news EU: Spring barley supplies seen as fully sufficient this year ...Click here
Brewery news Myanmar: SABMiller rumoured to be exploring purchase of stake in Myanmar’s biggest brewer ...Click here
Brewery news Belgium: Beer exports estimated to have dropped in January – October 2014 ...Click here
Brewery news Nigeria: Guinness Nigeria’s half-year results fuel hope of turnaround in company performance ...Click here
Brewery news Brazil: Ambev buys craft brewer Wäls ...Click here
Brewery news Australia: Consumer watchdog says brewing giants lock out genuine craft beer at local pubs ...Click here
Brewery news Kenya: Carlsberg partners with investment company Centum to distribute its beer in Kenya ...Click here
Brewery news Brazil: Sao Paulo water shortage affecting Ambev’s operations ...Click here
Brewery news Rwanda: Bralirwa launches new stout to compensate for lost distribution of Guinness ...Click here
Graph of the Week


Table of the Week

EU Malt Exports


Table of the week.

Prices Evolution

Prices evolution

Barley Prices


Canadian Malting and Feed Barley Prices


US Malting and Feed Barley Prices


French Malting and Feed Barley Prices




Theoretical Malt Prices



Canadian Malt Prices


US Malt Prices


Theoretical EU Malt Prices



Scientific Digest


Is later harvest always better? It depends...


ABSTRACT
The effect of date of harvest with Willamette and Cascade hops, already mentioned in the Newsletter march 2012, is now published in a comprehensive article. In summary, with a later harvest the hop oil content increases and the composition changes in regard to single components such as alpha-pinene, beta-pinene, myrcene, limonene, methyl heptanoate, and linalool. These changes of course also affect the sensory profile of the hop oil. Although trials with Hallertau Mittelfrueh had shown that later picked hops led to a consumer preference with regard to dry-hopped beers, this did not hold true for similar trials with Cascade hops. Like with everything in the world... it depends!
Read more
Source: Barth Innovations

These Days in Business History


February 09
1585 The Frankfurt Stock Exchange is established.
1955 US federations of trade unions merge into AFL/CIO
1969 World's largest airplane, Boeing 747, makes 1st commercial flight

February 10
1635 Academie Francaise forms in Paris (by Cardinal Richelieu)
1933 Delivery of 1st singing telegram
1961 Niagara Falls hydroelectric project begins producing power

February 11
1809 Robert Fulton patents steamboat
1826 London University founded
1987 British Airways begins trading stocks


Agenda

February 2015:
07-08: Bruges Beer Festival 2015 (Bruges, Belgium)
10-12: International Brewing Awards 2015
11-14: National Winter Ales Festival 2015 (Derby, UK)
21-24: Beer Attraction 2015 (Rimini, Italy)
27 February - 01 March: Alltech Craft Brews & Food Fair 2015 (Dublin, Ireland)



March 2015:
01-06: 15th IBD Africa Section Convention 2015 (Maputo, Mozambique)
11-14: Brazilian Beer Festival - Festival Brasileiro da Cerveja 2015 (Blumenau, Brazil)
13-15: Barcelona Beer Festival 2015 (Barcelona, Spain)
20-21: BeerX 2015 2015 (Sheffield, UK)
31 March - 02 April: ProPak Vietnam 2015 (Ho Chi Minh City, Vietnam)



April 2015:
14-17: Craft Brewers Conference & BrewExpo America 2015 (Portland, USA)
21-23: Brewer (Pivovar) 2015 (Moscow, Russia)
23-25: Shanghai International Brew & Beverage Manufacturing Technology and Equipment 2015 (Shanghai, China)
25-26: Zythos 2015 (Leuven, Belgium)



May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
18-20: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)



June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)


July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)



August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)


September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
24-26: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)



October 2015:
01-03: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)


November 2015:
10-12: Brau Beviale 2015 (Nuremberg, Germany)


More events are available on site www.e-malt.com



News Articles


Brewery newsUSA: MillerCoors’ 2014 underlying net income grew 2.9%
SABMiller plc and Molson Coors Brewing Company reported on February 10 that MillerCoors underlying net income grew 2.9 percent for the full year 2014 ...More info on site


Brewery news USA: AB InBev reported to have approached Cigar City Brewing with acquisition proposal
A Tampa, Florida-based craft brewer, Cigar City Brewing, was approached by Anheuser-Busch last year about a possible sale, the Tampa Tribune reported on February 7.

Cigar City Brewing founder and owner Joey Redner said he was approached by A-B about setting a meeting to talk about an acquisition last year, but a second meeting was never held, according to the newspaper.

Redner did not immediately return calls seeking comment from the Post-Dispatch. In December 2013, Redner told the Post-Dispatch his brewery was on track to brew about 25,000 barrels of beer for the year. Redner is partnering with a Chesterfield-based company, Brew Hub, to have some of its beer brewed at a Brew Hub owned facility in Lakeland, Fla. Cigar City Brewing's beers include Jai Alai India Pale Ale, Florida Cracker and Invasion.

St. Louis-based A-B, the U.S. headquarters for AB InBev, declined to comment about the Cigar City Brewing report. An A-B spokesman said the brewer doesn't comment or speculate on any mergers and acquisitions activity.

In recent months, A-B announced the acquisitions of 10 Barrel Brewing Co., a craft brewer based in Bend, Ore., and Seattle-based Elysian Brewing Co.


Brewery news Canada, ON: Changes contemplated by state government could raise beer prices
Changes to the Beer Store being contemplated by the Ontario government could raise prices and undermine the health of the beverage sector, the CEO of Molson Coors Canada said on February 10.

"My overall worry is that we create a problem for beer volumes in Ontario," Stewart Glendinning said in an interview after the company reported disappointing fourth-quarter results.

Canada's National Brewers, an organization which represents Labatt, Molson and Sleeman, has warned that changes to the system recommended by a panel chaired by former TD Bank executive Ed Clark would add about C$5 to the price of a case of 24 beers.

Clark has recommended the Beer Store give taxpayers a "fair share" of its profits or have the government auction off its virtual monopoly if it refuses to pay an undetermined fee.

Meanwhile, Ontario craft brewers say their market share is held back by the Beer Store, which makes it difficult — and expensive — for them to sell their products in its 448 retail outlets across the province.

The Beer Store, the commercial name for Brewers Retail, was the property of a consortium of Ontario-based brewers when set up in 1927, but now is owned by Molson-Coors of the United States, AB InBev ...More info on site


Brewery news USA, GA: Georgia’s craft brewers asking for allowing sale of limited amounts for drinkers to take home
Georgia craft brewers are hoping their fans will help convince lawmakers to allow the sale of limited amounts for drinkers to take home, Savannah Morning News reported on February 8.

“I like to buy vegetables from farmers and like to buy bread from bakers, and it doesn’t seem fair to customers that they can’t buy beer from brewers,” said Crawford Moran, brewmaster at 5 Seasons Restaurant Brewer and at the Slight & Pint in Decatur.

Current state law prohibits brewers from selling packaged beer directly to consumers — except for a recent provision that allows brewpubs that offer food to sell beer for onsite imbibing.

The law goes back to Prohibition, which ended in 1933, and attempts to stop practices common in the industry before Prohibition shut off the spigots for 14 years. Breweries used to make, ship and sell beer in chains of saloons they owned or effectively controlled, keeping out competing brands and pushing sales regardless of the wellbeing of customers. The phrase “lock, stock and barrel” originated to describe the business model.

The so-called three-tiered system of brewers, wholesalers and retailers was designed as a reform to minimize over-pouring and to protect smaller brands from being squeezed out of the market ...More info on site


Brewery news USA: MillerCoors CEO to retire at the end of June
SABMiller PLC on February 10 said Tom Long, chief executive officer of MillerCoors, its US and Puerto Rican joint venture with Molson Coors Brewing Co, is set to retire at the end of June.

Long has been CEO of MillerCoors since 2011, having been president and chief commercial officer since the launch of the MillerCoors joint venture in 2008.

In a statement, SABMiller said that MillerCoors has already begun the search or a new CEO.

"The board will take the time necessary to conduct a thoughtful, disciplined and collaborative process aimed at selecting the best available talent to lead MillerCoors through its next phase of growth and development," said MillerCoors Deputy Chairman and SABMiller CEO, Alan Clark in the statement.

In a separate statement, SABMiller reported that MillerCoors' underlying net income grew 2.9% for the full year 2014, while fourth quarter underlying net income decreased 11.8% to USD213.3 million, which it said was mainly due to lower shipment volume, unrealised losses on commodity hedges and higher marketing investment.

"Fourth quarter sales to retailer volume continued to improve, with Miller Lite returning to growth. Increased profitability for the year was driven by positive pricing, sales mix and cost savings," the company said.



Brewery news USA: AB InBev to begin distribution of new malt beverages next week
Anheuser-Busch InBev NV said on February 10 it will begin U.S. distribution of Bud Light Mixx Tail in three cocktail flavors next week. Next month, MillerCoors LLC will launch a third type of its ultra-popular Redd’s Apple Ale, The Wall Street Journal reports.

Fed up with losing share to liquor companies for five years straight, these brewers are trying to cash in on the popularity of cocktails.

Sales of the hybrid brews, which are made like beer but flavored to taste like a cocktail, are surging. The category’s share of the $100 billion U.S. beer market has doubled over the past five years to 4%, according to industry tracker Beer Marketer’s Insights.

The drinks carry more alcohol than beer and are designed to appeal to millennial drinkers, many of whom prefer sweeter alternatives to beer. MillerCoors Marketing Director of Innovations Anup Shah said the drinks, known in the industry as flavored malt beverages, give brewers a chance to steal share from wine and spirits.

“Younger consumers continue to want more flavor variety,” Mr. Shah said.

Public health advocates have raised concerns in recent years about cocktail-style brews, arguing they appeal to underage drinkers because they taste more like a sweet soda than a bitter beer. ...More info on site


Brewery news USA, CO: Upslope Brewing Company becomes regional craft brewery one year ahead of schedule
Six-year-old Boulder based Upslope Brewing Company continues to show signs of rapid growth. By surpassing the 15,000-barrel mark in sales for the first time during 2014, Upslope reached their goal of becoming a regional craft brewery one year ahead of schedule, the company said on February 6.

After a record setting year in 2013, Upslope remains on the fast track to success. In 2014 they exceeded forecasted production by brewing and selling 19,600 barrels, an increase of 66 percent over the previous year. The strong growth in 2014 was fueled by increased demand in their home market of Colorado as well as expanded distribution to Texas, Arizona and Wyoming. Also driving sales was the introduction of a fifth Limited Release style, the Thai Style White IPA, and Upslope’s new, experimental Lee Hill Series. The series, announced in July 2014, earned high praise within the craft beer community – Volume One achieved the number one ranking in Paste Magazine’s “Best New Beers of 2014.”

The recent addition of a new centrifuge, canning line, cold room and three more 120-barrel fermenters will bring brewing capacity to 35,000 barrels, allowing Upslope to expand distribution to Montana and New Mexico in the upcoming months.

“With the addition ...More info on site


Brewery news USA, MN: Enki Brewing awarded $44 thousand grant for expansion
The Minnesota Department of Agriculture (MDA) has awarded Enki Brewing company of Victoria a $44,000 grant in partial support of its brewery expansion project, Chanhassen Villager reported on February 10.

This expansion will nearly triple Enki’s production capacity and expand its markets. As part of this project, Enki will also implement quality assurance initiatives to uphold product quality and consistency. Together, these initiatives will allow ENKI Brewing to expand its immediate community to elsewhere in the state and sell beer in bottles. This additional capacity will also enable Enki to diversify its product assortment promoting Minnesota grown hops and barley.

“We are extremely appreciative of this grant from the Minnesota Department of Agriculture,” said John Hayes, ENKI Brewing president, “and are committed to promoting the use of hops and grains grown by Minnesota farmers. All of us at ENKI wish to express our heartfelt thanks to our community leaders for their letters of support which were so crucial in the MDA’s assessment of our grant proposal.”

The Value Added Grant Program expands markets for Minnesota products and are funded through the Agricultural Growth, Research, and Innovation (AGRI) Program. Value Added Grants are directed toward farmers, agricultural businesses, cooperatives and entrepreneurs with new business ...More info on site


Brewery news USA & China: Empire Brewing Company eyeing China beer market entry
It may not be long before Syracuse's Empire Brewing Company is selling a tea infused beer in China, WSYR-TV reported on February 10.

The local brewer has a deal to use the tea from a Chinese company for the specialty beer planned for sale in China later this year.

It's being called Two Dragons in honor of the Chinese calendar sign.

Both the founder of Empire Brewing and the JingWei Fu Tea Company were born in the "Year of the Dragon."

Empire Brewing founder David Katleski says he’s confident Two Dragons will be a big hit in China, "It would give us a slight competitive advantage because number one it’s very crafty, number two it’s NY and the Chinese love anything Western, especially NY, and third it utilizes tea which is a staple in China."

This all came together thanks to an intensive seven day CenterState CEO trip to China last year, which included Empire founder David Katleski.

On the trip he met JingWei Fu Tea Company’s founder and the two hit it off.

Empire has received tea from the Chinese company already and has developed a recipe for the new beer.

JingWei Fu Tea Company Vice President Lou Ping says, "So unique, so special. I have never ...More info on site


Brewery news USA, FL: Swamp Head Brewery moves to a new location
Swamp Head Brewery in Gainesville has moved into its new building with triple the beer production capacity, triple the tasting room space, more than triple the parking with just under 70 spaces and — an important touch for tasting room guests — six times the restroom stalls, for a total of six instead of one, The Daily Commercial reported on February 8.

Scherer Construction is putting the finishing touches on the 13,500-square-foot facility after breaking ground last July, but the stainless steel fermentation tanks are in and gearing up for full production.

The Wetlands tasting room opened Jan. 30, with nearly 300 guests who have followed the brewery’s progress on Facebook showing up over the course of the night, according to Brandon Nappy, the brewery’s tactical marketing manager.

Swamp Head built the facility on 6 acres at 3650 SW 42nd Avenue, in the industrial park off Southwest 34th Street near the former Alley Katz bowling alley. A series of yard signs leads visitors to the back of the industrial park, where a right turn reveals two 36-foot-tall yellow silos that hold 60,000 pounds of grain each towering over the parking lot.

Swamp Head brought over its larger 30-barrel and 60-barrel tanks and added four ...More info on site


Brewery newsWorld: Beer sales increase in Germany, but disappoint in China last year
The latest beer sales data from various countries are reported by H. M. Gauger GmbH as follows:

In Germany, beer sales totalled 95.6 mln hl, ...More info on site


Brewery newsWorld: Heineken’s profit rises 11% in 2014
Heineken NV has sweetened its dividend by 24% and promised more sales and earnings growth this year after robust demand for the Dutch brewer’s ...More info on site


Brewery newsWorld: Molson Coors Brewing reports 1.3% decrease in worldwide beer volume in 2014
Molson Coors Brewing Co. reported on February 10 that its fourth-quarter net income attributable to the company dropped to $94.1 million from the prior ...More info on site


Barley newsWorld: Barley trade forecast for 2014/15 increased to 22.3 mln tonnes
Global barley trade forecast is raised by 200 thousand tonnes to 22.3 mln in the latest report by USDA published on February 10.

Export forecasts ...More info on site


Brewery newsChina: Beijing Yanjing Brewery Co. intends to sell about 20% stake to foreign strategic partner
Beijing Yanjing Brewery Co., China’s third-largest beermaker, plans to sell an about 20 percent stake to a foreign strategic partner, Bloomberg reported on February ...More info on site


Barley newsEU: Spring barley supplies seen as fully sufficient this year
Spring barley supplies in the EU are fully sufficient; the carry-over from crop 2013 was large, and several maltsters were still using old crop ...More info on site


Brewery newsMyanmar: SABMiller rumoured to be exploring purchase of stake in Myanmar’s biggest brewer
SABMiller is exploring the possibility of snapping up a stake in Myanmar's biggest brewer - a deal that would make it the partner of ...More info on site


Brewery newsBelgium: Beer exports estimated to have dropped in January – October 2014
Belgium beer exports declined by 4.5% in January – October last year. According to preliminary data by the Belgian Foreign Trade Agency, 1.023 bln ...More info on site


Brewery news Nigeria: Guinness Nigeria’s half-year results fuel hope of turnaround in company performance
A relatively strong revenue growth reported by Guinness Nigeria Plc in its just-released 2015 half year results is fueling hope of a true turnaround at Nigeria’s second largest brewer, reports This Day Live.

Investment analysts believe Guinness Nigeria Plc’s half-year results indicate that the company is certainly coming out of the headwinds of declining growth which had unsettled long-term investors of the alcoholic and non-alcoholic beverages manufacturer over the last few years.

Ironically, the cheering results which follow a tough 2014 financial year for the brewer with Head Office in Lagos, and three breweries in Lagos, Benin and Aba, were delivered under the watch of Mr. Seni Adetu, former MD/CEO of the brewing giant, prior to his redeployment.

The results affirm Adetu’s clearly articulated turnaround hopes last year which was premised on huge investments in capacity expansion, portfolio re-engineering and route-to-consumer step-change. Appointed in early 2012, he was redeployed in December 2014 in line with Diageo’s job rotation inclination which had seen Managing Directors of its Nigerian unit spend an average of three years on the job.

The first Nigerian CEO of Guinness in 20 years was replaced by Mr. John O’Keefe, a global brand Guinness veteran, who has been on the ...More info on site


Brewery newsBrazil: Ambev buys craft brewer Wäls
In compliance with its strategy of investing in specialty beers, Brazil beer market leader Ambev has announced the acquisition of Wäls craft brewery of ...More info on site


Brewery news Australia: Consumer watchdog says brewing giants lock out genuine craft beer at local pubs
Consumer watchdog Choice says that foreign owned brewing giant, SABMiller (which owns the Fosters Group inclusive of Carlton & United Breweries) is locking out genuine craft beer at Australian pubs, Hospitality Magazine reported on February 11.

Choice’s head of media, Tom Godfrey, said that while pubs may appear to offer a wide selection of tap beers, the reality is that most of the taps in Australian pubs are controlled by one of two international brewing giants, SABMiller or Kirin, at the expense of genuine Australian craft brewers.

“It's not uncommon for the big brewers to offer more money, rebates or other incentives for exclusive access to 80 percent or even 100 percent of pub taps, making it hard for independent brewers to get a fair go,” said Godfrey.

“We know 83 percent of revenue in Australia flows to the big beer barons, Kirin and SABMiller. If exclusive dealing cuts competitors, forecloses markets and keeps competitors out, it may well be unlawful.”

Choice obtained a contract for the supply of tap beer that stipulates demands for exclusive access for the SABMiller-owned Foster’s Group.

Examples of the terms include:

Foster's will be the exclusive supplier of all Light Strength (<3%ABV) Draught Beer; Foster's will be the exclusive supplier of ...More info on site


Brewery news Kenya: Carlsberg partners with investment company Centum to distribute its beer in Kenya
East African investment company Centum has entered Kenya’s beer market with the signing of a local distributorship contract with Danish brewer Carlsberg, the Business Daily reported on February 10.

The deal marks yet another milestone for the Nairobi Securities Exchange-listed investment company, which has lately announced multi-billion shilling projects in real estate and energy.

Centum says the distributorship of the premium beer, which is targets middle class consumers, is a strategy to diversify revenue streams and gulp a piece of the alcohol market dominated by the East African Breweries.

“We are targeting the premium beer market segment. There is space for growth given that Kenya’s per capita consumption of beer remains very low,” Centum chief executive James Mworia said.

Centum signed the deal with Carlsberg Group mid last year to exclusively sell its beer brands in Kenya. It has plans to set up a beer bottling plant by the end of this year, depending on sales volumes.

Centum said acquisition of the Carlsberg franchise is part of plans to solidify its presence in the fast-moving consumer goods category and exploit the rising demand for premium beer brands.

“The product is doing very well and we plan to begin local production. There is a team working on ...More info on site


Brewery news Brazil: Sao Paulo water shortage affecting Ambev’s operations
Brazil is taking all the measures to deal with the worst water crisis that it is facing in the most populous regions of the country. It is experiencing the most severe drought since 1930. The water problem is affecting operations at many companies, and Ambev SA, the nation’s largest beer maker, is no exception, Inside Trade reported on February 9.

Sao Paulo, one of the biggest cities in Brazil, is on the verge of diminishing water supplies within 45 days. The system from where it gets half of its drinking water will run dry if there is no rain in coming one month. The Cantareira water system supplies water to ten million people in Sao Paulo. As of now, water levels are less than a quarter of total capacity. The concerns are aggravating as once the water levels decline below 20%, the water utility will face severe problems in transferring water between reservoirs.

The problem of water supplies has resulted in interrupted operations at Ambev SA’s factory in Campinas region. The beer producer has now no choice, but to shift the production elsewhere. There isn’t enough water to meet the operation requirements at Ambev’s facility. The impact is more adverse on ...More info on site


Brewery news Rwanda: Bralirwa launches new stout to compensate for lost distribution of Guinness
Rwanda’s leading brewer, Bralirwa lost rights to produce and distribute Guinness after its contract with East African Breweries Ltd (EABL) expired in 2013, SPY Ghana reported on February 10.

Speaking during the launch of a new stout named Legend at the firm’s offices in Kicukiro on February 6, Jonathan Hall, the Bralirwa managing director, said they expect the new brand to compete favourably on the market, and improve their beer sales.

“We were sad that Guinness left our beer brands, but we promised (then) to replace it as we have done today,” Hall said of the beer that costs Rwf500.

Bralirwa, which is listed on the Rwanda Stock Exchange, produces such beer brands as Primus, Mutzig, and Turbo King.

The other local beer manufacturer, Unibra, the makers of Skol and Gatanu, currently controls about 14 per cent of the Rwandan market.


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