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Newsletter Summary

RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Scientific digest
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 45b
November 07 - November 10, 2013


Quote of the Week

"The world is more malleable than you think and it's waiting for you to hammer it into shape."
Bono

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Currency Rates


Base Currency: US Dollar
on November 08, 2013
Base Currency: Canadian Dollar
on November 08, 2013
      1 USD = 0.7422 EUR
1 USD = 0.6222 GBP
1 USD = 1.0428 CAD
1 USD = 1.0547 AUD
1 USD = 98.6359 JPY
1 USD = 2.2934 BRL
1 USD = 32.4083 RUB
1 USD = 6.1402 CNY
      1 CAD = 0.9592 USD
1 CAD = 0.5968 GBP
1 CAD = 0.7119 EUR
1 CAD = 1.0117 AUD
1 CAD = 94.6093 JPY
1 CAD = 2.1998 BRL
1 CAD = 31.0853 RUB
1 CAD = 5.8896 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Malt news USA: AB InBev would consider closing its malt plant in Moorhead, MN if utility rates keep going up ...Click here
Brewery news Canada: Molson Coors and AB InBev agree to shut down JV on Modelo brands distribution earlier than planned ...Click here
Brewery news Canada, SK: Saskatchewan residents consume more beer than national average ...Click here
Brewery news USA: Stone Brewing Company increases availability of its beer ...Click here
Brewery news USA, NV: Great Basin Brewing Company releases full-bodied brew ...Click here
Brewery news USA, CO: Denver Pearl Brewing to open near the University of Denver next summer ...Click here
Brewery news USA, AL: Black Warrior Brewing Company opens in Tuscaloosa ...Click here
Brewery news USA, PA: Victory Brewing Company to open its second brewpub ...Click here
Brewery news USA, OR, KY & OH: Deschutes Brewery expands distribution to Kentucky and Ohio ...Click here
Brewery news USA, CO: Upslope Brewing Company releases Christmas Ale as part of winter tradition ...Click here
Brewery news USA, CO: Aspen Brewing Company to distribute its beer throughout Colorado ...Click here
Brewery news USA, MI: Kuhnhenn Brewing Company plans expansion ...Click here
Brewery news USA, OR: Craft Brew Alliance announces third quarter 2013 results ...Click here
Brewery news USA, MD: Full Tilt Brewing releases Berger Cookie Chocolate Stout ...Click here
Brewery news Canada, ON: Triple Bogey Brewing to target beer at golfing community ...Click here
World News
Brewery news World: Brewers facing mostly lower beer sales, malt purchases for 2014 slow down ...Click here
Brewery news India: United Breweries reports net loss for the quarter ended September 2013 ...Click here
Brewery news Japan & the Philippines: Kirin could fall into a Heineken trap when trying to buy San Miguel Brewery ...Click here
Barley news EU: Barley crops large and of excellent quality but final figure still uncertain ...Click here
Hops news World: Hops production down this year ...Click here
Brewery news The Philippines: San Miguel Corp. expects a profit by the end of the year despite surprising net loss in H1 ...Click here
Brewery news Myanmar: Fraser & Neave in legal battle with its Myanmar partner in a beer JV ...Click here
Brewery news Australia: Australians increasingly opting for imported beer over local products ...Click here
Brewery news France: Beer sales down 10% in January – October this year ...Click here
Brewery news Asia: Heineken’s Tiger beer sales up 20% in Q3 2013 ...Click here
Graph of the Week


Table of the Week

German Malt Production, Export, Import and Consumption

Table of the week.

Prices Evolution

Prices evolution

Barley Prices


Canadian Malting and Feed Barley Prices


US Malting and Feed Barley Prices


French Malting and Feed Barley Prices




Theoretical Malt Prices



Canadian Malt Prices


US Malt Prices


Theoretical EU Malt Prices



Scientific Digest


50 ways to... measure antioxidant activity in hops


ABSTRACT
Serbian researchers looked into the comparison of electrochemical versus spectrophotometric assessment of antioxidant activity of hop components. In conclusion, in contrast to the most commonly applied spectrophotometric antioxidant assays (DPPH, radical scavenging of 2,2-diphenyl-1-picrylhydrazyl, FRAP, ferric reducing antioxidant power and ABTS, scavenging of 2,2-azino-bis-3-ethylbenzothiazoline-6-sulfonic acid) the recently developed DC (direct current) polarographic assay recognizes humulone as a superior antioxidant in comparison with various hop phenolics. This is an additional evidence on bitter acids efficiency as antioxidants, indicated in recent literature, and suggests that their contribution to total antioxidant activity of complex hop samples should not be neglected. Hop H2O2 scavenging activity positively correlated with the content of humulone and total resins, and negatively with hop storage index. So the DC polarographic assay might be a good addition for the routine analyses in the brewing industry!
Read more

Source: Barth Innovations

These Days in Business History


November 07
1865 London Gazette, oldest surviving journal, is founded
1867 Marie Curie is born, French Scientist, discovered radium, Nobel 1903, 1911
1929 The stock market sludges through a day of murky panic, as 2.4 million shares trade in the first half-hour, one of the heaviest openings yet on record

November 08
1789 Bourbon Whiskey, 1st distilled from corn (by Elijah Craig, Bourbon Ky)
1793 Louvre opens in Paris

November 09
1731 Benjamin Banneker, the brilliant African-American mathematician and inventor, is born on a farm in Ellicott's Mills, Md.
1801 Gail Borden, Jr. is born to Gail and Philadelphia Borden in Norwich. After a decade of constant experimentation with preserving food, Borden is awarded is awarded a U.S. patent for condensed milk in 1856.

November 10
1544 Antwerps painter John Matsys banished
1891 Granville T. Woods patents electric railway
1951 1st long distance telephone call without operator assistance


Agenda

November 2013:
08-10: Somos Cerveceros 2013 (Tandil, Argentina)
14-17: Mondial de la Biere (Rio de Janeiro, Brazil)



World Beer Cup 2014
World Beer Cup 2014 key dates:
-Call for Entries: Oct. 28, 2013-Nov. 1, 2013
-Judging: April 7-8, 2014 in Denver, Colorado
-Gala Awards Ceremony: April 11, 2014 in Denver, Colorado

February 2014:
02-05: RHEX - Rimini Horeca Expo 2014 (Rimini, Italy)
19-22: National Winter Ales Festival 2014 (Derby, UK)


March 2014:
12-15: Brazilian Beer Festival (Blumenau, Brazil)
18-19: Food and Drink Technology Africa 2014 (Johannesburg, South Africa)
23-28: IBD Convention - Asia Pacific Section (Ho Chi Minh City, Vietnam)


April 2014:
07-08: World Beer Cup 2014 (Denver, USA)
08-11: Craft Brewers Conference 2014 (Denver, USA)
13-17: Trends in Brewing 2014 (Ghent, Belgium)
22-24: Pivovar (Brewer) 2014 (Moscow, Russia)

26-27: Zythos Beer Festival 2014 (Leuven, Belgium)


May 2014:
21-24: Pivo (Beer) 2014 (Sochi, Russia)
22-24: Copenhagen Beer Festival 2014 (Copenhagen, Denmark)


June 2014:
11-15: Mondial de la Biere 2014 (Montreal, Canada)

August 2014:
12-16: Great British Beer Festival 2014 (London, UK)

September 2014:
08-11: Worldwide Distilled Spirits Conference 2014 - IBD Scottish Section (Glasgow, UK)
25-27: Drink Technology India 2014 (Mumbai, India)


October 2014:
13-16: China Brew and Beverage 2014 (Beijing, China)

November 2014:
11-13: Brau Beviale 2014 (Nuremberg, Germany)
12-14: Vietbrew 2014 (Ho Chi Minh City, Vietnam)


More events are available on site www.e-malt.com



News Articles


Malt newsUSA: AB InBev would consider closing its malt plant in Moorhead, MN if utility rates keep going up
If utility rates keep going up, Anheuser-Busch would consider closing its malt plant, Inforum reported on November 7.

The Moorhead Public Service Commission conducted a ...More info on site


Brewery news Canada: Molson Coors and AB InBev agree to shut down JV on Modelo brands distribution earlier than planned
Molson Coors Brewing announced earlier this week that it had agreed to exit a JV with AB InBev early – March 1 2014 rather than January 1 2018 – that covers the distribution of Grupo Modelo’s brands in Canada.

AB InBev will pay Molson Coors C$70 mln ($67 mln) to terminate the deal, while doubts persist over the future of the latter’s licensing deal with SABMiller (via MillerCoors) to distribute its brands in Canada.

Molson Coors won a temporary injunction back in June to continue managing the SAB brands ahead of a full court hearing over the dispute – SAB blames low sales volumes and missed targets on its move to terminate the licensing agreement – after Molson Coors sued its partner back in January.


Brewery news Canada, SK: Saskatchewan residents consume more beer than national average
The country’s beer economy accounts for roughly one in every 100 Canadian jobs and almost one per cent of our Gross Domestic Product (GDP), according to a new report by the Conference Board of Canada (CBC) that measured the economic impact of beer from field to fridge.

In Saskatchewan, the beer industry supports 3,768 Saskatchewan jobs, most of which revolve around the sale of beer such as retail stores, restaurants and entertainment, according to the CBC report. All industries contribute to the Canadian economy but surprisingly beer is on par with postal services and just behind pharmaceuticals in total GDP production.

“When you drink a bottle of beer, you are supporting not only the beer brewing industry directly, but also many other industries along the supply chain—the indirect benefits to the economy of the beer consumption,” the report said.

Saskatchewan has a small production industry but because of farming, the Prairie provinces have the largest percentage of jobs in crop and animal production in Canada, the report says. Saskatchewan farmers are expecting 9.2 million tonnes of barley in this year’s record crop, however it’s unknown exactly how much will go to beer production, Cjme.com reported on November 7.

Because Saskatchewan is so central, the ...More info on site


Brewery news USA: Stone Brewing Company increases availability of its beer
Escondido, California-based Stone Brewing Company has increased availability of its Double Bastard Ale and Southern Charred entries nationwide, Shanken News Daily reported on November 6.

First launched in 1998 as an “amped up” version of Stone Brewing’s Arrogant Bastard Ale, Double Bastard is a limited annual release that can be enjoyed fresh or aged for up to several years.

The 11.2%-abv offering is currently available in 22-ounce bottles and on draft. Southern Charred, meanwhile, is one of three new entries in Stone’s experimental Quingenti Millitre Series, introduced alongside the Crime and Punishment labels.

A barrel-aged version of Double Bastard, Southern Charred (12.6% abv) is offered in 500-ml. bottles and on draft.


Brewery news USA, NV: Great Basin Brewing Company releases full-bodied brew
As cool weather flows into the region Great Basin Brewing Company in Reno, NV, is bottling their renowned outlaw milk stout to keep their customers warm throughout the cold seasons, according to KRNV.

This full-bodied brew joined other favorites bottled by Nevada's oldest and most award-winning brewery and made its debut November 7 at their Reno and Sparks restaurant locations.

This brew can also be found at select vendors across Northern Nevada.



Brewery news USA, CO: Denver Pearl Brewing to open near the University of Denver next summer
With many new breweries opening in Denver, it's amazing that there is nothing yet in the Platt Park neighborhood near the University of Denver -- especially since South Pearl Street is such a hotbed for restaurants.

That will change next year when Denver Pearl Brewing opens its doors at 1875 South Pearl in a former antique cash-register store just three blocks south of Old South Pearl Street's restaurant row district, Westword Blog reported on November 7.

"We like the neighborhood a lot and we love the farmer's market and the community feel there. It's a good fit for a brewery," says Colby Rankin, a Denver native who is starting the brewery with his father, Randy. Rankin likes the farmers' market so much, in fact, that he hopes to brew seasonal beers with ingredients he buys there.

"We're planning to have five flagships and five seasonal beers," he says. "We want to take old styles and put creative new twists on them."

Two other breweries-in-planning, Grandma's House and Former Future, will also be located in Platt Park, but on Broadway, in the neighborhood's western edge.

Rankin has been a homebrewer, but he has hired a brewery consultant to help him with the ten-barrel system that he ...More info on site


Brewery news USA, AL: Black Warrior Brewing Company opens in Tuscaloosa
Black Warrior Brewing Company opened its doors for the first time in Tuscaloosa, AL on November 8.

Owners Jason Spikes, Joe Fuller, Michael Musgrove, Eric Hull and Wayne Yarbrough have been working for a year to convert their building on University Boulevard from an old barbershop into a brewery, according to Tuscaloosa News.

For the opening, they prepared apricot wheat, crimson red and blonde ale. By November 9, they are planning to have a fourth with the introduction of the brown ale.

Musgrove said that within the next two weeks they hope to have a total of eight beers on tap and to begin distributing to local bars. For now, the new beers will be available only in their taproom, which is located at 2216 University Blvd.

A grand opening will be planned sometime in the near future.



Brewery news USA, PA: Victory Brewing Company to open its second brewpub
On Friday, November 1, local businesses, township leaders, and government officials joined Victory Brewing Company® and members of the Kennett Realty Group to celebrate the official ground breaking of a new Victory brewpub, Victory at Magnolia, located at the corner of Cypress and Mill Streets in Kennett Square, PA.

Set to open in the second quarter of 2014, the planned 250-seat restaurant with space for outdoor dining will occupy all 8,138 square feet of the bottom floor of a four-story, luxury apartment building in Kennett Realty Group’s latest upscale residential community, Magnolia Place, Brewbound reported on November 7.

The event was abuzz with excited community members anxiously awaiting the new development and economic boost the town is likely to experience as a result.

“We’ve received an awesome welcome from this great community and its leaders, and we couldn’t be more excited to bring the world-class Victory experience to Kennett Square,” said Matt Kruger, Vice President of Retail Operations.

This will be the second brewpub for brewery, which first opened the doors at its Downingtown location in 1996 and has enjoyed a reputation as a family-friendly, casual dining establishment since. Recently, Victory’s brewpub was recognized by the Pennsylvania Restaurant & Lodging Association for its leadership, ...More info on site


Brewery news USA, OR, KY & OH: Deschutes Brewery expands distribution to Kentucky and Ohio
Deschutes Brewery announced on November 5 that its craft beers will be available in the states of Ohio and Kentucky starting on January 24, 2014. The Oregon-based brewery will be working with Heidelberg Distributing Company's Rampant Brands Division, which focuses exclusively on the distribution, education and sale of craft beer. Rampant serves Ohio's 88 counties as well as all retailers in the wet counties of Kentucky, Broadwayworld.com reports.

Stacy Denbow, expansion manager for the brewery, said, "With 11 million future fans and more than 22,000 licensed retail accounts, we knew moving into Ohio would be a huge undertaking. Partnership with an expert company like Heidelberg's Rampant Division gave us a great opportunity to launch in Ohio, as well as extending into the great Commonwealth of Kentucky."

Initially, Deschutes Brewery will be offering Mirror Pond Pale Ale, Black Butte Porter, the nation's number one selling craft porter, Inversion IPA, and its spring seasonal, Red Chair Northwest Pale Ale. The beers will be available in six-packs and draft.

Earlier this year, Deschutes Brewery completed an expansion at its main facility in Bend, Oregon with a total of 10 new 1,300 barrel fermentation tanks. When all the new tanks are utilized, the brewery will have the ...More info on site


Brewery news USA, CO: Upslope Brewing Company releases Christmas Ale as part of winter tradition
Upslope Brewing Company Christmas Ale (8.2% abv) is back just in time for the holidays. The Limited Release spiced Belgian-style Dubbel appeared on Colorado shelves on November 4 in four-packs of 16 oz. cans, according to Brewbound.com.

“Born out of one of my homebrew recipes, our Christmas Ale has grown into the perfect beer to bring to any holiday party,” said Upslope Founder, Matt Cutter. “Now an Upslope winter tradition, we look forward to staying nice and toasty when this one comes around.”

About Upslope Brewing Company

Boulder-based Upslope Brewing Company is the creator of premium, filtered ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager, and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager’s revenue benefits Colorado Trout Unlimited.


Brewery news USA, CO: Aspen Brewing Company to distribute its beer throughout Colorado
Aspen Brewing Company recently announced that its products will be available throughout the state of Colorado, after signing an agreement with Tivoli Distributing Company. The latter focuses on regional craft beers and Aspen Brewing Co.’s ales matched its mission.

The Aspen Brewing Company, famous for beers like the Independence Pass IPA and Pyramid Peak Porter, launched in 2007. It recently expanded its production facilities to a location at the Aspen Airport Business Center, allowing the company to can its product. With this new partnership, Aspen Brewing Company will be available beyond the Roaring Fork Valley.

About Aspen Brewing Company

The Aspen Brewing Company was first established in 1885 and eventually owned by the famous Zangs Brewing Company of Denver Colorado. Duncan Clauss revived the Aspen Brewing Company in 2007 with a focus on making great Colorado style beers.


Brewery news USA, MI: Kuhnhenn Brewing Company plans expansion
Kuhnhenn Brewing from Clinton Township, MI is set to expand the distribution of its Kuhnhenn brand beers in Michigan in collaboration with three new distributors - Eastown Distributors, O&W Distributing and Dan Henry Distributing, according to Drinks Business Review.

The expansion is part of the brewery's plans to open its 20,000 bbl capacity production plant in Clinton, Michigan.

The brewery plans to open this plant and a public house in March of 2014 and distribution starts from late April.

Eastown Distributors will distribute Kuhnhenn brand for its territory in Wayne County including Detroit, Grosse Pointes, and Downriver communities.

O&W Distributing will distribute Kuhnhenn throughout seven counties, including Ann Arbor, Jackson, Monroe and Plymouth.

Dan Henry Distributing will hold the rights to distribute Kuhnhenn brand in a four county region including East Lansing and Howell.

Kuhnhenn Brewing marketing and sales director Jon Piepenbrok said that despite all the calls, emails and personal visits from distributors in other states, their main focus is Michigan.

"We have chosen wholesale partners that mirror our core values and can adapt to the changing market conditions in the field of craft beer. We will go out of state, but not until Michigan is at least close to satisfied," Piepenbrok added.


Brewery news USA, OR: Craft Brew Alliance announces third quarter 2013 results
Craft Brew Alliance, Inc. ("CBA"), an independent craft brewing company, reported on November 6 its financial results for the third quarter ended September 30, 2013. CBA's continued activation of its national portfolio strategy has positioned the Company to expect strong sales and profit growth in 2013 and take advantage of the dynamic craft beer segment to achieve long-term value for its shareholders. The results for the third quarter are in line with management's expectations and the Company reconfirms previously reported 2013 guidance, MarketWatch reports.

CBA’s significant third quarter and year-to-date financial highlights include:

-- Depletion volume grew 14% over the third quarter of 2012 and 11% year-to-date compared to the same period last year, which the company attributes to the continued activation of its distinctive portfolio strategy.

-- Net sales and branded beer shipments increased 10.7% and 12.5%, respectively, in the third quarter due to the continued organic growth of the company’s complementary portfolio of time-tested and new beers such as Redhook Audible Ale and Game Changer, Kona Big Wave Golden Ale, Omission Beer and cross-brand variety packs. Year-to-date net sales and branded beer shipments grew 6.0% and 8.0%, respectively, compared to the same period of 2012.

-- The company’s gross margin rate ...More info on site


Brewery news USA, MD: Full Tilt Brewing releases Berger Cookie Chocolate Stout
Full Tilt Brewing (FTB), Baltimore’s newest craft beer producer, has announced the initial release of their first winter seasonal, “Berger Cookie Chocolate Stout.” Their newest addition will be unveiled on Friday, November 15, Baltimore News Journal reports.

Full Tilt Brewing tries to incorporate as much Charm City as possible into their beers as a tribute to the city. They say it only made sense that, when it came time to brew a stout, they would incorporate Baltimore’s legendary dessert, the Berger Cookie.

The Berger Cookie can be traced back to 1835 when German immigrant Henry Berger arrived in the U.S. and opened a bakery in East Baltimore. The Berger Cookie recipe has been owned and baked by DeBaufre Bakeries Inc. since 1969, becoming the go-to fudge treat around Baltimore and earning the nickname, “The Anytime Cookie.”


Brewery news Canada, ON: Triple Bogey Brewing to target beer at golfing community
It seems that sports-themed breweries may be on their way to becoming a trend in Ontario, as the baseball lovers at Left Field Brewery are about to be joined in the market by another beer inspired by a popular summer sport, according to Canadian Beer News.

Triple Bogey Brewing & Golf Company is a new venture from Geoff Tait, previously co-owner of golf apparel company Quagmire. The new company will be continuing the production of golf clothing and gear, but its main focus will be beer brand that is the first in Canada to be targeted specifically at the golfing community.

Triple Bogey Premium Lager is a 5% abv beer that is described as a “crisp, refreshing blonde lager”. It’s currently being brewed under contract at Great Lakes Brewery, and is being previewed at select events, with LCBO distribution in 473 ml cans planned to start soon.


Brewery newsWorld: Brewers facing mostly lower beer sales, malt purchases for 2014 slow down
The latest available beer output figures of selected countries are as follows:

Germany Jan-Sept minus 2.1%, September alone was plus 6.6%. Japan Jan/Aug minus ...More info on site


Brewery newsIndia: United Breweries reports net loss for the quarter ended September 2013
United Breweries Ltd has recorded a net loss for the quarter ended September, owing to significantly high expenses. The early onset of the monsoon, ...More info on site


Brewery newsJapan & the Philippines: Kirin could fall into a Heineken trap when trying to buy San Miguel Brewery
Kirin could fall into a Heineken trap. Philippine food-to-power conglomerate San Miguel is mulling a listing of its beer subsidiary after receiving expressions of ...More info on site


Barley newsEU: Barley crops large and of excellent quality but final figure still uncertain
EU barley crops have been large and of excellent quality, with minor exceptions of Poland and Central European countries. The final crop figure is ...More info on site


Hops newsWorld: Hops production down this year
According to a report by Hopsteiner this month, the global hop production in 2013 is estimated at 79,212 metric tons, versus 86,696 tons last ...More info on site


Brewery newsThe Philippines: San Miguel Corp. expects a profit by the end of the year despite surprising net loss in H1
San Miguel Corp. President Ramon S. Ang said the conglomerate would still register a profit by the end of the year after its surprising ...More info on site


Brewery newsMyanmar: Fraser & Neave in legal battle with its Myanmar partner in a beer JV
Billionaire Charoen Sirivadhanabhakdi, Thailand’s third-richest tycoon with a net worth of $10.6 billion, is in the midst of a slugfest, yet again. Fraser & ...More info on site


Brewery news Australia: Australians increasingly opting for imported beer over local products
Australians are increasingly opting for imported beer over local products, new research from Roy Morgan Research shows. While most Australians are patriotic in their beer choice, an increasing number are making the switch to imported beer - particularly younger drinkers.

In the year to September 2013, 35% of Australians drank Australian beer in an average four weeks, down from 39% in the year to September 2009. Over the same period, the proportion of Australians who drank imported beer in any given four weeks grew from 14 to 17%.

Attitudes towards Australian beer have also shifted, with fewer Australian drinkers agreeing with the statement “Australian beer is the only beer worth drinking”. In September 2013, only 13% of drinkers agreed with the statement, compared to 18% in 2009.

While 43% of drinkers aged 18 to 25 drank domestic beer in 2009, only 35% reported drinking Australian beer in 2013. Younger consumers of imported beer grew from 23 to 28% over the same period.

“A key differentiator in type of beer consumed is age, with those aged under 25 showing a greater preference for imported beers than those aged 25 and over,” said Geoffrey Smith, general manager consumer products, Roy Morgan Research.

“However, imported beer isn’t the ...More info on site


Brewery newsFrance: Beer sales down 10% in January – October this year
Beer sales in France declined by more than 10% in money terms over the first ten months of this year because of the tax ...More info on site


Brewery news Asia: Heineken’s Tiger beer sales up 20% in Q3 2013
Heineken attributes booming Tiger beer sales of 20% in Asia Pacific to a more mainstream market positioning slightly below its eponymous brand, Beverage Daily reported on November 6.

Across the region, the Heineken brands grew low single digit in Q3 2013, but the real star on the show was Tiger – which accounts for around 25% of Asia Pacific volumes – with regional growth of 20%.

“We have taken a slightly different position towards the Tiger brand than what was happening under the previous management. We have put Tiger more in between mainstream and the Heineken brands,” Heineken CFO Rene Hooft Graafland said.

“Still premium, but more affordable premium, making sure that they can source out of mainstream volumes and see that in markets like Vietnam. And that is a very, very successful strategy.”


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